As promised, here are the next three important changes you need to know about Google Ads!

(Head back to last week’s post for the first three.)

3. Shop ’til you drop.
If e-commerce is your game, Google has introduced several changes since 2018 to promote shopping ads across more platforms. Now Google has introduced “Performance Max,” which offers even more ad placements, more automation, and a lower CPA (cost per action). However, the trade-off is that this system requires more budget and more time before campaigns gain traction.

4. Will the Real Slim Shady please stand up?

A powerhouse of remarketing is the use of Lookalike Audiences or “Similiar Audiences,” as Google calls them. Essentially, Google will find people that have similar attributes as your main audience, which increases the effectiveness of your targeting. However, based on the changes with audience privacy in recent years, starting Augusta 2023, Google will no longer use Similiar Audiences in their targeting. Keep your eyes peeled for what Google does next to mitigate this change!

5. Say what you need to say.

We know video is the powerhouse of advertising, and to make this even better, Google has implemented several new video features. Among these changes is the option to add voiceovers to existing YouTube video ads. This is good news since research shows that voiceovers can increase a listener’s recall of the ad content by 25%!

Next week, I’m covering my absolute favorite change Google has made for ads, and its a way to check up on your competition!